Insights

Rerating Software After the AI Crash: The Recovery Private Founders Missed

Bracton Partners · 2026-09-10 · 2 min read

Key takeaways

Everyone knows that AI killed software. The recovery says otherwise.

01 The claim

AI killed software. That much everyone knows: the S&P 500 software and services index shed about $1 trillion in one week of February, and the obituaries followed. The reality is different, and the recovery has been vastly underreported.

The market did not sort. It dumped the entire software universe in fear, every tier of it. Then the money came back in force: small-cap application software is up 18% for the year against 13% for the S&P 500, mid-cap is above par, and the fifteen largest have recovered most of what they lost.

Dumped in fear, bought back in force

Dumped in fear, bought back in force. The market and software by company size · change from 31 December 2025, % · orange = at the 2026 low · blue = 3 September 2026. Source: S&P Dow Jones Indices, sub-industry indices by size tier; closes via Google Finance, indexed to 31 December 2025.

02 Why it is true

Systems software — the layer applications run on, and what AI needs more of — is back, sitting close to the market’s gain for the year. Application software is what founders build: the programs people use to do a job, the software AI was supposed to replace. It is not merely back. Outside the fifteen largest names it is beating the market. The reason is simple: the money that returned looked at what these companies actually do and concluded that most of it is not readily replaceable.

Buyers are discriminating, and paying up when they find what they want. On 13 August, Silver Lake was reported in talks for Workday; the shares rose nearly 18% on the report alone, their best day in a decade. In May, Publicis agreed to acquire LiveRamp — a small-cap application-software company — for cash at a 30% premium.

03 What it means for private companies

The software discount was a large-cap story, and for companies your size it is over. Buyers never priced the category; they price the company, and they are paying premiums for the ones they want. If your sense of what your company is worth was set in June, it is out of date.

Thinking about a sale — now or in a few years?

Every conversation is confidential and carries no obligation. The earlier we talk, the more we can do to protect and grow what your company is worth.

Let’s talk